Seth Godin

Biografie

Seth Godin bestsellers changed the way people think about marketing, change and work. His books have been translated into more different languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Seth's book, Tribe, is a nationwide bestseller. It's about the most powerful form of marketing--leadership--and how anyone can become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008.

Meatball Sundae, Godin's book, is a Wall Street Journal bestseller. A meatball sundae is the unfortunate result of mixing two good ideas. This book explores how some organizations attempt to slap new marketing onto old and end up with nothing but a failed website.

The Dip, is about quitting, but more important, it's about being the best in the world.

Small is the New Big was published in 2006 and has been nominated by Publishers Weekly for what may one day be a prestigious Quill award.

Purple Cow was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.

Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark."

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.