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Dan is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and BusinessWeek bestseller. Dan has spoken and consulted on the topic of "making ideas stick" with organizations such as Microsoft, Nestle, the American Heart Association, Nissan, and Macy's.
Dan was a Consultant to the Policy Programs of the Aspen Institute. Prior to that, he conducted research for Harvard Business School, where he co-authored...
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