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144 boeken in Business & Economics - Advertising & Promotion

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Basic Marketing Research
Basic Marketing Research | Naresh Malhotra & Naresh K. Malhotra

Engels - Paperback | 2012

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. Meer
adviesprijs
€ 67,99
bol.com prijs
€ 60,99
je bespaart
10%

3-4 werkdagen

In winkelwagentje
2ehands vanaf € 68,99
Advertising & Imc With Mymarketinglab
Advertising & Imc With Mymarketinglab | Sandra E. Moriarty, Nancy Mitchell & William Wells

Engels - Other media | 2011

For introductory courses in advertising. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside... Meer
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€ 88,99
bol.com prijs
€ 79,99
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10%

3-4 werkdagen

In winkelwagentje
It Came From The 1950s!
It Came From The 1950s!
Popular Culture, Popular Anxieties

Engels - Hardcover | 2011

It Came From the 1950s is an eclectic, witty and insightful collection of essays predicated on the hypothesis that popular cultural documents provide unique insights into the concerns, anxieties and desires of their times. The essays... Meer
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€ 80,99
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€ 72,99
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3-4 werkdagen

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Ad Critique
Ad Critique | Nancy R. Tag
How To Deconstruct Ads In Order To Build Better Advertising

Engels - Paperback | 2012

Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of... Meer
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€ 38,99
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€ 34,99
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10%

5-7 werkdagen

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Advertising And Integrated Brand Promotion
Advertising And Integrated Brand Promotion | Thomas O'Guinn, Chris Allen & Richard J Semenik

Engels - Hardcover | 2011

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€ 229,00
bol.com prijs
€ 205,00
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10%

5-7 werkdagen

In winkelwagentje
2ehands vanaf € 68,06
Pr Today
Pr Today | Trevor Morris & Simon Goldsworthy
The Authoritative Guide To Public Relations

Engels - Paperback | 2011

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive... Meer
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€ 32,99
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€ 29,99
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9%

5-7 werkdagen

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Retail Advertising And Promotion
Retail Advertising And Promotion | Jay Diamond

Engels - Paperback | 2011

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers. The book provides an overview of advertising... Meer
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€ 97,99
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€ 87,99
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3-4 werkdagen

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Landscapes Of Capital
Landscapes Of Capital | R Goldman, Robert Goldman & Stephen Papson
Representing Time, Space, and Globalization in Corporate Advertising

Engels - Paperback | 2011

Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising... Meer
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€ 24,99
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€ 22,99
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8%

5-7 werkdagen

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Swift Viewing
Swift Viewing | Charles R. Acland
The Popular Life Of Subliminal Influence

Engels - Hardcover | 2011

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behaviour has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing... Meer
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€ 24,99
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€ 22,99
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8%

5-7 werkdagen

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Advertising
Advertising
Developments & Issues In The Digital Age

Engels - Hardcover | 2011

The advertising industry is a major sector of the U.S. economy, employing hundreds of thousands of workers and accounting for about 2% of the nation's annual output. Advertising campaigns by large firms and small businesses provide... Meer
adviesprijs
€ 119,00
bol.com prijs
€ 109,00
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8%

3-4 werkdagen

In winkelwagentje
2ehands vanaf € 193,03
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