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345 boeken in Business & Economics - Marketing - General

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Applications Of Information Technology And The Internet Within Marketing

Engels - Paperback | 2011

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This... Meer
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€ 60,99
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€ 54,99
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10%

3-4 werkdagen

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How Ideals Power Growth And Profit At The World'S Greatest Companies

Engels - Hardcover | 2011

Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship... Meer
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€ 26,99
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€ 24,99
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The New Strategy For Reaching The World'S Most Powerful Consumers

Engels - Paperback | 2011

If the consumer economy had a sex, it would be female.

If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer... Meer

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How To Build Your Brand, Cut Through The Marketing Noise, And Stand Out From The Competition

Engels - Hardcover | 2011

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create... Meer
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Engels - Paperback | 2012

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related... Meer
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€ 24,99
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Engels - Paperback | 2011

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Engels - Hardcover | 2011

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through... Meer
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€ 115,00
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Over 6,000 Terms Clearly Defined

Engels - Paperback | 2011

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other... Meer
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An Empirical Exploratory Study in a B-to-B-setting

Engels - Paperback | 2011

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors. Meer
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€ 75,99
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€ 68,99
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Engels - Paperback | 2011

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€ 12,99
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