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14.768 boeken in Marketing

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Global Marketing
Global Marketing | Svend Hollensen
A Decision-Oriented Approach

Engels - Paperback | 2010

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across... Meer
adviesprijs
€ 61,99
bol.com prijs
€ 55,99
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10%

3-4 werkdagen

In winkelwagentje
2ehands vanaf € 58,60
Marketing Communications
Marketing Communications | Patrick De Pelsmacker, Maggie Geuens & Maggie Geuens
A European Perspective

Engels - Paperback | 2010

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising,... Meer
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€ 61,99
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€ 55,99
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2ehands vanaf € 42,50
How To Get The Most Out Of Trade Shows
How To Get The Most Out Of Trade Shows | Steve Miller

Engels - Paperback | 2000

American companies invest billions of dollars in trade shows each year, and proper planning is critical for success. This comprehensive, easy-to-use book teaches students how to select the right trade shows, set show objectives, design... Meer
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€ 12,99
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€ 11,99
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8%

5-7 werkdagen

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2ehands vanaf € 8,50
The Thank You Economy
The Thank You Economy | Gary Vaynerchuk

Engels - Hardcover | 2011

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions... Meer
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€ 24,99
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€ 22,99
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Consumer Behaviour
Consumer Behaviour | Leslie Lazar Kanuk
A European Outlook

Engels - Paperback | 2011

Consumer Behaviour focuses not only on what consumers buy, but also
why they buy, when they buy, where they buy and how they evaluate
their purchase, and how they ultimately dispose of it. The second
edition has been thoroughly... Meer
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€ 62,99
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€ 56,99
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Political Marketing
Political Marketing | Jennifer Lees-Marshment
Principles And Applications

Engels - Paperback | 2009

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to... Meer
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€ 34,99
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€ 31,99
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Principles Of Direct And Database Marketing
Principles Of Direct And Database Marketing | Alan Tapp
A Digital Orientation

Engels - Paperback | 2008

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying academic principles with the practicalities of the commercial world.Building on the success of... Meer
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€ 62,99
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€ 56,99
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2ehands vanaf € 81,68
Internet Marketing
Internet Marketing | D. Chaffey, Fiona Ellis-Chadwick & Richard Mayer
Strategy, Implementation And Practice

Engels - Paperback | 2008

A guide to how organizations can use the Internet to support their marketing activities. The text explains the key similarities and differences between marketing using the Internet and other media, and shows how innovative companies are beginning to provide dynamic, interactive content. Meer
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€ 73,99
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€ 66,99
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2ehands vanaf € 37,50
Marketing
Marketing | Gary Armstrong & Kotler
An Introduction With Mymarketinglab

Engels - Other media | 2011

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students... Meer
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€ 57,99
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€ 51,99
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2ehands vanaf € 44,19
Principles Of Marketing Pack
Principles Of Marketing Pack | Gary Armstrong, Veronica Wong & Kotler

Engels - Other media | 2010

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples... Meer
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€ 61,99
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€ 55,99
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