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58 boeken in Business & Economics - Marketing - Research

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The Decision Loom
The Decision Loom | Vincent Barabba
A Design For Interactive Decision-Making In Organizations

Engels - Paperback | 2011

Decision-making has been one of the principal victims of 'modern' thinking. The 'analytical' approach has, of course, brought us vaccines, electricity and the internal combustion engine. But, in seeking to break things down into their... Meer
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€ 35,99
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€ 31,99
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11%

3-4 werkdagen

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Review Of Marketing Research
Review Of Marketing Research | Naresh K Malhotra
Special Issue - Marketing Legends: Volume 8

Engels - Hardcover | 2011

This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra,... Meer
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€ 88,99
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€ 79,99
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10%

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Turning Into Mom
Turning Into Mom | Michal Clements, Teri Lucie Thompson & Teri Lucie Thompson
Understanding America'S Most Powerful Consumer

Engels - Hardcover | 2011

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€ 29,99
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€ 26,99
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5-7 werkdagen

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Digitaal boek voor € 8,99
Market Research Society - Diploma Unit 1
Market Research Society - Diploma Unit 1 | BPP Learning Media Ltd
Revision Kit

Engels - Paperback | 2011

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€ 65,99
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€ 59,99
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9%

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Leading Edge Marketing Research
Leading Edge Marketing Research
21st-Century Tools And Practices

Engels - Paperback | 2012

Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research. Meer
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€ 44,99
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€ 40,99
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Transformative Consumer Research For Personal And Collective Well-Being
Transformative Consumer Research For Personal And Collective Well-Being

Engels - Hardcover | 2011

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse;... Meer
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€ 98,99
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€ 88,99
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Basic Marketing Research
Basic Marketing Research | Naresh K. Malhotra & Naresh Malhotra
Integration of Social Media

Engels - Paperback | 2011

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. Meer
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€ 175,00
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€ 159,00
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Value-Based Pricing
Value-Based Pricing | Harry Macdivitt, Mike Wilkinson & Mike Wilkinson
Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value

Engels - Hardcover | 2011

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service,... Meer
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€ 33,99
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€ 30,99
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Digitaal boek voor € 26,99
The Principles Of Islamic Marketing
The Principles Of Islamic Marketing | Baker Ahmad Alserhan

Engels - Hardcover | 2011

Principles of Islamic Marketing is designed to fill a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing... Meer
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€ 84,99
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€ 76,99
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Measurement And Research Methods In International Marketing
Measurement And Research Methods In International Marketing | Marko Sarstedt

Engels - Hardcover | 2011

Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often... Meer
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€ 81,99
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€ 73,99
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