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A Decision-Oriented Approach

Engels - Paperback | 2010

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across... Meer
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A European Perspective

Engels - Paperback | 2010

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising,... Meer
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A European Outlook

Engels - Paperback | 2011

Consumer Behaviour focuses not only on what consumers buy, but also
why they buy, when they buy, where they buy and how they evaluate
their purchase, and how they ultimately dispose of it. The second
edition has been thoroughly... Meer
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A Digital Orientation

Engels - Paperback | 2008

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying academic principles with the practicalities of the commercial world.Building on the success of... Meer
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Strategy, Implementation And Practice

Engels - Paperback | 2008

A guide to how organizations can use the Internet to support their marketing activities. The text explains the key similarities and differences between marketing using the Internet and other media, and shows how innovative companies are beginning to provide dynamic, interactive content. Meer
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An Introduction With Mymarketinglab

Engels - Other media | 2011

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students... Meer
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Engels - Other media | 2010

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples... Meer
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What Marketers Don'T Know

Engels - Hardcover | 2010 klantbeoordeling: 5.0 van de 5 sterren

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect... Meer
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Engels - Paperback | 1995

Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales. Meer
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A Customer-Led Approach

Engels - Paperback | 2007

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing... Meer
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