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Ben And Jerry's Double-Dip

Lead with Your Values and Make Money Too
Auteur:  | 
Bindwijze: Paperback


Auteur: Ben R. Cohen & Jerry Greenfield

Co-auteur: Meredith Maran

  • Engels
  • 302 pagina's
  • Simon & Schuster Ltd
  • New edition
  • februari 1999
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Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. Yet Ben & Jerry continue to use the power of business to change the world. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate policies, the company that's come to embody socially responsible business has drawn the scepticism of business analysts, the criticism of media cynics - and the amazement- and ultimately, the respect- of the business world and the people in it. As Ben and Jerry explain in DOUBLE-DIP, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call 'values-led business.' BEN & JERRY'S DOUBLE-DIP explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.

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Auteur Ben R. Cohen, Jerry Greenfield
Co-auteur Meredith Maran
Soort Met illustraties
Taal Engels
Afmetingen 23x236x156 mm
Gewicht 336,00 gram
ISBN10 0684838559
ISBN13 9780684838557

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Anderen bekeken ook:

Ben & Jerry's: The Inside Scoop
Fred "Chico" Lager
Why We Write
Meredith Maran
Good to Great
Jim Collins
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