Corporate Entrepreneurship & Innovation

Corporate Innovation & Entrepreneurship, 3E, International Edition is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of Corporate On& Entrepreneurship Edition rovides detailed, actionable answers to the 'what,' 'how,' 'where,' and 'who' questions surrounding corporate entrepreneurship in today's dynamic business environment.