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Cross-Cultural Design for It Products and Services

Name: Cross-Cultural Design for It Products and Services
Author: Pei-Luen Rau

Auteur: Pei-Luen Rau

Taal: Engels

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Auteur: Pei-Luen Rau Tom Plocher

Co-auteur: Yee-Yin Choong

Engels
Hardcover
9781439838730
04 december 2012
263 pagina's

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Samenvatting

With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.

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Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 04 december 2012
Aantal pagina's: 263
Illustraties: Nee

Betrokkenen

Hoofdauteur: Pei-Luen Rau
Tweede Auteur: Tom Plocher
Co Auteur: Yee-Yin Choong
Hoofduitgeverij: CRC Press Inc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 156 mm
Product lengte: 234 mm
Studieboek: Nee
Verpakking breedte: 159 mm
Verpakking hoogte: 19 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 499 g

EAN

EAN: 9781439838730

Je vindt dit artikel in

Categorieën: Kunst & Fotografie

Technologie & Bouwkunde

Industrieel ontwerp

Productdesign

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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