Design For Communication

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem--solving methods, and critical--thinking skills that distinguish graphic designers from desktop technicians. This book presents forty--two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands--on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educatora s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: aeo The elements and principles of design aeo Typography as image aeo Creative word play aeo Word and image aeo Grid and visual hierarchy aeo Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.