Dogfight How Apple and Google Went to War and Started a Revolution

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  • Engels
  • Paperback
  • 9780374534899
  • 11 november 2014
  • 260 pagina's
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Samenvatting

"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens aroundthe world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"--

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
11 november 2014
Aantal pagina's
260
Illustraties
Nee

Betrokkenen

Hoofdauteur
Fred Vogelstein
Hoofduitgeverij
Sarah Crichton Books

Overige kenmerken

Extra groot lettertype
Nee
Studieboek
Ja
Verpakking breedte
145 mm
Verpakking hoogte
20 mm
Verpakking lengte
218 mm
Verpakkingsgewicht
386 g
eWaste
Nee

EAN

EAN
9780374534899

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