Economics An Bussiness Environment

This book has two main learning objectives. The first is to enable you to analyse the economic business environment. The theories described should permit you to calculate the amount of competition firms within a particular business sector have to deal with, to analyse the current economic position of a particular country and to make exchange rate prognoses. The second objective is to enable you to gauge the effect of the economic environment on business sales and profits. You will learn how competition, current market conditions and the exchange rate affect returns.

The book is written with the following perspectives in mind:

The European context; All the data and examples described in the book are based on the European situation.

The current state of affairs; As such, you will obtain a good impression of recent developments within the European economy.

Practical situations; Modern business practice is the main emphasis of the book. The theories described are directed at enhancing understanding and analysing actual situations.

Accessibility; Complicated analyses and mathematical models have been avoided as much as possible. Instead, diagrams and graphs illustrate the causal relationships between economic factors.



Economics and Business environment consists of three parts:

Part 1 deals primarily with the business sector

Part 2 treats the macro-economic business environment

Part 3 is concerned with the international and monetary environment