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Advertising Is Dead
Long Live Advertising!
Auteur:
Tom Himpe
&
Will Collin
Engels - Hardcover
Ook verkrijgbaar als: Paperback
224 pagina's | Thames & Hudson Ltd | illustrated edition | september 2006
Niet leverbaar.
Beschrijving
As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. Here is a book that provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.
Inkijkexemplaar (2)
Productinformatie
- Auteur
- Tom Himpe , Will Collin
- Overige betrokkenen
- Will Collin
- Taal
- Engels
- Oorspronkelijke titel:
- Advertising Is Dead: Long Live Advertising!
- Afmetingen
- 250x26x288 mm
- Gewicht
- 326 gr
- ISBN10
- 0500513147
- ISBN13
- 9780500513149
Je vindt dit boek in
- Categorieën
- Engelse boeken > Business > Marketing > Adverteren & promotie
- Engelse boeken > Kunst en cultuur > Kunst > Design
- Engelse boeken > Business > Meer business > Industrieën
- Trefwoord(en)
- Advertising industry , Business & Economics - Advertising & Promotion , Business & Economics - Industries - Service Industries , Industrial / commercial art & design
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Beschrijving
As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. Here is a book that provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.
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