Beschrijving
As every manager of a professional firm realizes, generating leads and landing new clients is one of the most critical operations of a successful venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do. Creating Rainmakers outlines all the steps managers should take to turn their professional staff into a powerful team of sales winners. Based on interviews with more than one hundred preeminent r...
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Productinformatie
- Auteur
-
F. Harding
,
Ford Harding
- Taal
- Engels
- Oorspronkelijke titel:
- Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients
- Afmetingen
- 0x0x0 mm
- Gewicht
- 481 gr
- ISBN10
- 0471920738
- ISBN13
- 9780471920731
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Beschrijving
As every manager of a professional firm realizes, generating leads and landing new clients is one of the most critical operations of a successful venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do. Creating Rainmakers outlines all the steps managers should take to turn their professional staff into a powerful team of sales winners. Based on interviews with more than one hundred preeminent rainmakers, this unique guide discusses specific elements of the rainmaking process&8211;such as lead generation and building a strong network of contacts&8211;and defines exactly what successful rainmakers do to stay on top of their game.
Ford Harding (Maplewood, NJ) is the founder and President of Harding & Company, a firm which helps management consultants, public relations specialists, accountants, architects, attorneys, executive recruiters, and engineers win new clients. Prior to starting his own firm, Mr. Harding spent 15 years with a consulting firm where he served on the executive committee and ran their Eastern Regional Office.
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