The Elements Of Typographic Style

The Elements of Typographic Style is far more than a style guide. It is also a brief history of typographic art, a wonderfully compact encyclopedia of typographic symbols, concepts and traditions, and a highly entertaining, richly informative tour of the technologies employed, both old and new. In all, it is a thoughtful and insightful, fresh and yet authoritative desktop reference for everyone who works with written words. To writers, this book offers a whole new set of skills and tools for effective expression and communication. To readers, it offers a new dimension of reading: a deeper appreciation of letters and a deeper understanding of what they mean. For students and practitioners of the graphic arts, it has become, as Hermann Zapf initially proposed "the Typographers' Bible."