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The New Strategic Selling
The Unique Sales System Proven Successful by the World's Best Companies
Auteur:
Miller Heiman
&
Tad Tuleja
Engels - Paperback
433 pagina's | Warner Business | april 2005
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Beschrijving
1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry.
Now updated and revised for a new century of...
Now updated and revised for a new century of...
Inkijkexemplaar (1)
Productinformatie
- Auteur
- Miller Heiman , Tad Tuleja
- Co-auteur
- Robert B. Miller , Stephen E. Heiman
- Taal
- Engels
- Oorspronkelijke titel:
- The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
- Afmetingen
- 0x0x0 mm
- Gewicht
- 413 gr
- ISBN10
- 044669519X
- ISBN13
- 9780446695190
Je vindt dit boek in
- Categorieën
- Engelse boeken > Business > Management > Meer management
- Engelse boeken > Business > Marketing > Meer marketing
- Trefwoord(en)
- Business & Economics , General , Management , Sales & marketing management , Sales & Selling
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Beschrijving
1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry.
Now updated and revised for a new century of sales success, this new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops.
Now updated and revised for a new century of sales success, this new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops.
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