Ga naar het hoofdmenu Ga naar het paginamenu

bol.com

Winkelwagentje

Geen artikelen - € 0,00

Persoonlijk menu

Inloggen (Nieuw bij bol.com? Meld je aan !)

Zag

The Number One Strategy of High-performance Brands

Auteur: Marty Neumeier

Engels - Paperback

192 pagina's | New Riders Publishing | illustrated edition | september 2006

Schrijf een review

Schrijf als eerste een review

adviesprijs ~~€ 19,99~~ bol.com prijs € 17,99 je bespaart 10%

3-4 werkdagen

2ehands vanaf € 9,99

Overzicht
Beschrijving
Reviews
2ehands

Beschrijving

Volledige beschrijving

Reviews

Er zijn nog geen reviews.

Schrijf als eerste een review

2ehands exemplaren (1)

Conditie	Verkoper	Prijs
Als nieuw Bekijk exemplaar	Verkoper: Jonathan Greenwood 14 stemmen	€ 9,99

Alle 2ehands exemplaren

Productinformatie

Auteur: Marty Neumeier
Taal: Engels
Oorspronkelijke titel:: Zag
Afmetingen: 0x0x0 mm
Gewicht: 0 gr
ISBN10: 0321426770
ISBN13: 9780321426772

Je vindt dit boek in

Categorieën: Computer > Design & Graphics > More Design & Graphics
: Business > Marketing > More Marketing

Trefwoord(en): Business & Economics - Marketing - General , Computers - Computer Graphics - Design , Image processing: graphics (static images) , Sales & marketing

Meer boeken met dezelfde kenmerken

Selecteer één of meer kenmerken:

Beschrijving

When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need radical differentiation to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail - how to read customer feedback on new products and messages - the 17 steps for designing difference into your brand - how to turn your brand's onliness into a trueline to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to stretch your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Terug naar het overzicht