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Exploring Strategy Text & Cases Text & Cases

Name: Exploring Strategy Text & Cases
Rating: 4.0 (1 reviews)
Author: Gerry Johnson

Auteur: Gerry Johnson

Taal: Engels

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Uitgever: Pearson Education Limited

Auteur: Gerry Johnson Richard Whittington

Co-auteur: Duncan Angwin Kevan Scholes Patrick Regner

Engels
Paperback
9781292002545
05 december 2013
808 pagina's

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Gerry Johnson

Gerry Johnson is The Sir Roland Smith Professor of Strategic Management and Director of the Centre for Strategic Management at Lancaster University Management School, and Senior Fellow of the Advanced Institute of Management. His research interests are in the field of strategic management practice, in particular with regard to strategy development and change in organisations. He has published in the Academy of Management Review, the Academy of Management Journal, the Journal of Management Studies, the Strategic Management Journal, Organization Studies, and the British Journal of Management and Human Relations. He serves on the editorial boards of the Academy of Management Journal, the Strategic Management Journal and the Journal of Management Studies. He is also co-author of Europe's best selling strategic management text Exploring Corporate Strategy.

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Samenvatting

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC Please note that the product you are purchasing does not include MyStrategyLab. MyStrategyLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007007) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mystrategylab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 05 december 2013
Aantal pagina's: 808
Illustraties: Met illustraties

Betrokkenen

Hoofdauteur: Gerry Johnson
Tweede Auteur: Richard Whittington
Co Auteur: Patrick Regner
Hoofduitgeverij: Pearson Education Limited

Overige kenmerken

Editie: 10th New edition
Extra groot lettertype: Nee
Product breedte: 195 mm
Product hoogte: 29 mm
Product lengte: 265 mm
Studieboek: Ja
Verpakking breedte: 197 mm
Verpakking hoogte: 29 mm
Verpakking lengte: 266 mm
Verpakkingsgewicht: 1512 g

EAN

EAN: 9781292002545

Je vindt dit artikel in

Categorieën: Managementboeken

Strategie

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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Maakt de key concepts en tools helder van stragisch management
- PetraHavekes
- 30-39 jaar
- Arnhem
- 25 maart 2017
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Dit inspirerende boek geeft tal van vooraanstaande Tools en Concept waarmee de complexe wereld van het strategisch denken en strategisch management versimpeld kan worden. Je vindt ook tal van interessante cases waarmee de opgedane kennis toegepast kan worden.

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