My Soul's Been Psychedelicized

On February 2, 1968, the Electric Factory, Philadelphia's first venue for the era's new music, opened with a show featuring the Chambers Brothers. Performing their neo-soul and gospel sounds in a warm and inviting venue, they declared, My soul's been psychedelicized! oa feeling that the Factory's co-founder, Larry Magid, has been experiencing ever since. In Electric Factory, Magid presents a spectacular photographic history of the bands that have performed at the Electric Factory and at other venues in Factory-produced concerts over the past four decadesofrom Pink Floyd and Jimi Hendrix, virtually unknown at the time, to Bob Dylan, Bruce Springsteen, and Bette Midler, from Elvis Presley and Dionne Warwick to Pearl Jam. The imagesocandid and celebratoryocreate a one-of-a-kind history of rock and roll, from the wild 1960s to the Live Aid concert in 1985 and the closing of the Philadelphia Spectrum in 2009. Magid's vivid recollections constitute a who's who of pop music and culture. As one of the great concert producers, he shares his unique perspective on the business, talking about how it has changed and how lasting careers have been carefully developed. For anyone who has ever attended a concert at the Electric Factoryoor for anyone who missed a showoElectric Factory will bring back great memories of the music and the musicians.