Neuro Web Design

What Makes Them Click?
Auteur:  | 
Bindwijze: Paperback
Ook verkrijgbaar: Ebook , Ebook

Samenvatting

  • Engels
  • 168 pagina's
  • Pearson Education (US)
  • december 2008
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"While you"re reading Neuro Web Design, you"ll probably find yourself thinking "I already knew that…" a lot. But when you"re finished, you"ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done."
— Steve Krug, author of Don"t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people"s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It"s scientific, yet you"ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you"ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Productspecificaties

Productinformatie

Auteur Susan Weinschenk, Susan Weinschenk
Taal Engels
Oorspronkelijke titel WEINSCHENK:NEURO WEB DESIGN _p1
Afmetingen 9x229x179 mm
Gewicht 276,00 gram
ISBN10 0321603605
ISBN13 9780321603609

Je vindt dit boek in

Categorieën Computer > Internet > Webdesign
Trefwoord(en) Business & Economics , General , Marketing , Research , Social Science

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