Strategic Management On The Media Theory to Practice
Afbeeldingen
Artikel vergelijken
- Engels
- Paperback
- 9781412903134
- 11 april 2008
- 256 pagina's
Samenvatting
This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies. (Robert Picard, University of Jonkoping). Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed. (Sylvia M. Chan-Olmsted, University of Florida). ...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction. (Gillian Doyle, University of Glasgow). This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 11 april 2008
- Aantal pagina's
- 256
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Kung
- Tweede Auteur
- Lucy Kung
- Hoofduitgeverij
- Sage Publications Ltd
Vertaling
- Originele titel
- Strategic Management in the Media
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 172 mm
- Product hoogte
- 17 mm
- Product lengte
- 242 mm
- Studieboek
- Ja
- Verpakking breedte
- 171 mm
- Verpakking hoogte
- 20 mm
- Verpakking lengte
- 242 mm
- Verpakkingsgewicht
- 437 g
EAN
- EAN
- 9781412903134
Je vindt dit artikel in
- Taal
- Engels
- Beschikbaarheid
- Leverbaar
- Boek, ebook of luisterboek?
- Boek
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Kies je bindwijze
(4)
Prijsinformatie en bestellen
De prijs van dit product is 30 euro en 70 cent. Dit is een tweedehands product.Alleen tweedehands
Goed
.
.
1 - 2 weken
Verkoop door
BAY EXPRESS
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door BAY EXPRESS
- 30 dagen bedenktijd en gratis retourneren
Shop dit artikel
Vaak samen gekocht
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.