Strategic Management On The Media Theory to Practice

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  • Engels
  • Paperback
  • 9781412903134
  • 11 april 2008
  • 256 pagina's
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Samenvatting

This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies. (Robert Picard, University of Jonkoping). Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed. (Sylvia M. Chan-Olmsted, University of Florida). ...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction. (Gillian Doyle, University of Glasgow). This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
11 april 2008
Aantal pagina's
256
Illustraties
Nee

Betrokkenen

Hoofdauteur
Kung
Tweede Auteur
Lucy Kung
Hoofduitgeverij
Sage Publications Ltd

Vertaling

Originele titel
Strategic Management in the Media

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
172 mm
Product hoogte
17 mm
Product lengte
242 mm
Studieboek
Ja
Verpakking breedte
171 mm
Verpakking hoogte
20 mm
Verpakking lengte
242 mm
Verpakkingsgewicht
437 g

EAN

EAN
9781412903134

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