Word of Mouth Marketing

Master the new tools of word of mouth. This book will explain the five specific steps in any word of mouth campaign and will give you everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz -- when to use them and how simple it is to make them work.
Open your eyes to a new way of doing business. Drive more sales and profits than you can imagine by earning the respect of your customers. Wake up to the secret that honest marketing makes more money -- because customers that trust you will talk about you. Learn to be that remarkable company that people want to share with their friends.