Reengineering Retail The Future of Selling in a Post Digital World

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Reengineering Retail

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  • Engels
  • Hardcover
  • 9781927958810
  • 27 april 2017
  • 276 pagina's
Alle productspecificaties

Samenvatting

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer. Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future. Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry. Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens' strategies will provide businesses with the foresight required to move quickly and effectively into the future.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
27 april 2017
Aantal pagina's
276
Illustraties
Nee

Betrokkenen

Hoofdauteur
Doug Stephens
Hoofduitgeverij
Figure 1 Pub

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
165 mm
Product hoogte
25 mm
Product lengte
235 mm
Studieboek
Ja
Verpakking breedte
166 mm
Verpakking hoogte
25 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
519 g

EAN

EAN
9781927958810

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