The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

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  • Engels
  • Hardcover
  • 9781400213634
  • 28 november 2019
  • 224 pagina's
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Samenvatting

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.



With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following:

  • Learn the ten defining strategies for a customer experience-focused company.
  • Implement new techniques to shift the entire company from being product-focused to being customer-focused.
  • Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.

Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
28 november 2019
Aantal pagina's
224
Illustraties
Nee

Betrokkenen

Hoofdauteur
Blake Morgan
Hoofduitgeverij
Harpercollins Leadership

Overige kenmerken

Editie
1
Extra groot lettertype
Nee
Product breedte
160 mm
Product hoogte
22 mm
Product lengte
236 mm
Studieboek
Ja
Verpakking breedte
156 mm
Verpakking hoogte
24 mm
Verpakking lengte
233 mm
Verpakkingsgewicht
726 g

EAN

EAN
9781400213634

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