The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

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  • Engels
  • Paperback
  • 9780310172598
  • 26 september 2024
  • 224 pagina's
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Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.



With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following:

  • Learn the ten defining strategies for a customer experience-focused company.
  • Implement new techniques to shift the entire company from being product-focused to being customer-focused.
  • Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.

Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
26 september 2024
Aantal pagina's
224
Illustraties
Nee

Betrokkenen

Hoofdauteur
Blake Morgan
Hoofduitgeverij
Harpercollins Leadership

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Product breedte
152 mm
Product lengte
229 mm
Studieboek
Ja
Verpakking breedte
152 mm
Verpakking lengte
229 mm

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EAN
9780310172598

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