Beyond Spin The Power of Strategic Corporate Journalism

Taal: Engels
Beyond Spin
  • Engels
  • Paperback
  • 9780787945503
  • oktober 1999
  • 256 pagina's
Alle productspecificaties

Samenvatting

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism - an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication - one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Recensie(s)

This book shows how to do 'corporate journalism' with sensitivity, realism and humor. It delivers a tone of practical hope, including specific actions you can take right now to make your company a better place and a better space. --Robert Johansen, president, Institute for the Future Finally, a precise step-by-step guide for America's flacks that explains how to do business better--and surprise--by telling the truth. This timely book should be on every CEO's desk and in every corporate PR department. --Peter Laufer, author and producer, Omnipoint Business Minute radio feature, and former German correspondent for Public Radio International's (PRI) Marketplace Beyond Spin shatters long held and traditional views about how a successful company communicates with its employees. It defines, with real examples, how a company's communication organization can either dramatically undermine or bolster its success. --Tamar Elkeles, vice president, Learning and Communications, Qualcomm

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
1999-11-22
Aantal pagina's
256 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Markos Kounalakis Drew Banks
Co-auteur
Drew Banks
Uitgever
John Wiley & Sons Inc

EAN

EAN
9780787945503

Overige kenmerken

Extra groot lettertype
Nee
NUR code
811
Oorspronkelijke releasedatum
1999-10-08
Subtitel
The Power of Strategic Corporate Journalism
Thema Subject Code
KJM

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