Big Fat Food Fraud

Confessions of a Health-Food Hustler

Uitgever: Regan Arts
  • Engels
  • 1e druk
  • 9781942872870
  • oktober 2016
  • Hardcover
  • 256 pagina's
Alle productspecificaties

Samenvatting


Kitchen Confidential meets Fast Food Nation, a highly entertaining and illuminating insider s guide to the underbelly of the diet food industry.

Why does the obesity rate in America keep climbing even though the weight-loss market is a $300 billion industry? With everyone throwing money at the solution, how can the problem possibly keep getting worse? The answer's actually pretty simple . . .
It's because of Jeff Scot Philips.
In his twenties, Philips decided to make his fortune in the weight-loss industry and voraciously studied food industry giants like McDonald's and Weight Watchers in order to crack the code of their success. He learned everything there was to know about fad diets, so that he could understand the ways in which consumers are swayed to follow nutritional strategies lacking scientific basis. Starting out as a purveyor of diet meals, Philips quickly mastered how labels can be manipulated for huge profits, how regulators can be fooled, how the media can be fed food and diet related news to push specific products, and how to use consumer gatekeepers personal trainers, nutritionists and medical professionals to sell high margin food and nutrition products to a gullible public.
Big Fat Food Fraud gives the public an unprecedented and eye-opening inside look at the corrupt practices of the food and weight-loss industries, which have combined to raid Americans' wallets and to decimate their health.Equal parts The Wolf of Wall Street and Fast Food Nation, Big Fat Food Fraud takes the reader on Philips s colorful, personal journey through the dark underbelly of America's food industry."

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
oktober 2016
Druk
1e druk
Afmetingen
23,4 x 15,7 x 2,5 cm
Aantal pagina's
256 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Jeff Scot Philips
Uitgever
Regan Arts

EAN

EAN
9781942872870

Overige kenmerken

Editie
1
Extra groot lettertype
Nee
Subtitel
Confessions of a Health-Food Hustler

Je vindt dit artikel in

Categorieën
Taal
Engels
Uitvoering
Boek
Studieboek of algemeen
Algemene boeken
Verschijningsvorm
Hardcover
Nog geen reviews
23, 99
Verwacht over 7 weken Tooltip
Verkoop door bol.com
  • Gratis verzending
  • 30 dagen bedenktijd en gratis retourneren
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • Dag en nacht klantenservice

Vragen en antwoorden (0)