Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: ''What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?''
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels,Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
'One of the most eye-opening business studies since In Search of Excellence.' -- Kevin Maney * USA Today * 'Built to Last is an unusual business book - seriously researched, unconventional in its conclusions...[It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation's largest enterprises.' -- Richard J. Tofel * Wall Street Journal * 'In Built to Last, Collins and Porras present a brilliant and lucid analysis and, yes, a blueprint for organizational excellence. It should be required reading.' -- Warren Bennis