Business Strategy in a Semiglobal Economy

Taal: Engels
Business Strategy in a Semiglobal Economy
Uitgever: Routledge
  • Engels
  • Paperback
  • 9780765613424
  • Druk: illustrated edition
  • januari 2006
  • 232 pagina's
Alle productspecificaties

Samenvatting

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, ''Business Strategy in a Semiglobal Economy'' raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
illustrated edition
Verschijningsdatum
2006-01-01
Aantal pagina's
232 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Panos Mourdoukoutas
Uitgever
Routledge

EAN

EAN
9780765613424

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2006-01-01
Thema Subject Code
KJ

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