Effective Media Relations How to Get Results

Auteur: Michael Bland
Taal: Engels
Effective Media Relations
  • Engels
  • Paperback
  • 9780749443801
  • Druk: 3rd Revised edition
  • juni 2005
  • 160 pagina's
Alle productspecificaties

Samenvatting

The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.

In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.

In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.

For the newcomer to public relations, Effective Media Relations is a useful primer. For the seasoned practitioner, it will serve as a refresher and give an valuable overview of media relations.

Recensie(s)

The new edition takes a look at the importance of email and the use of the Internet. This is a good thing because PR these days is totally dependent on email and the Net. www.kirkusreviews.com

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
3rd Revised edition
Verschijningsdatum
2005-07-01
Aantal pagina's
160 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Michael Bland Alison Theaker
Co-auteur
Alison Theaker
Uitgever
Kogan Page Ltd

Vertaling

Originele Titel
Effective Media Relations: How to Get Results

EAN

EAN
9780749443801

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2005-06-03
Subtitel
How to Get Results
Thema Subject Code
KJ

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