Fanocracy Turning Fans into Customers and Customers into Fans

Taal: Engels
Fanocracy
  • Engels
  • Hardcover
  • 9780593084007
  • januari 2020
  • 304 pagina's
Alle productspecificaties

David Meerman Scott

"David Meerman Scott is expert op het gebied van online marketing. Hij is een veelgevraagd spreker op seminars en congressen over marketing, social media en PR. Eerder schreef hij World Wide Rave, Real-Time Marketing & PR en Marketing Lessons from the Grateful Dead. Lees zijn blog op www.WebInkNow.com of volg hem via twitter.com@dmscott

Website: www.WebInkNow.com

(Foto: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

A Wall Street Journal bestseller

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.


How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers&; ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:

· MeUndies, the subscription company that&;s revolutionizing underwear
· HeadCount, the nonprofit that registers voters at music concerts
· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
· Hagerty, the classic-car insurance provider with over 600,000 premier club members
· HubSpot, the software company that draws 25,000 attendees to its annual conference

For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
januari 2020
Aantal pagina's
304 pagina's
Illustraties
Nee

Betrokkenen

Auteur
David Meerman Scott Reiko Scott
Co-auteur
Reiko Scott
Uitgever
Random House Usa Inc

EAN

EAN
9780593084007

Overige kenmerken

Extra groot lettertype
Nee
Subtitel
Turning Fans into Customers and Customers into Fans

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