Future Luxe What's Ahead for the Business of Luxury

Future Luxe
Auteur: Erwan Rambourg
  • Engels
  • Hardcover
  • 9781773271262
  • oktober 2020
  • 272 pagina's
Alle productspecificaties

Samenvatting

In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
oktober 2020
Aantal pagina's
272 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Erwan Rambourg
Uitgever
Figure 1 Publishing

EAN

EAN
9781773271262

Overige kenmerken

Extra groot lettertype
Nee
Studieboek
Ja
Verpakking breedte
229 mm
Verpakking hoogte
152 mm
Verpakking lengte
152 mm

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Bindwijze: Hardcover
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