Generation Z A Century in the Making

Generation Z
  • Engels
  • Hardcover
  • 9781138337312
  • november 2018
  • 322 pagina's
Alle productspecificaties

Samenvatting

No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need - and it is a fascinating read for anyone interested in the sociology of generations.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
november 2018
Aantal pagina's
322 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Corey Seemiller Meghan Grace
Co-auteur
Meghan Grace
Uitgever
Taylor & Francis Ltd

EAN

EAN
9781138337312

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
635 g
Verpakking breedte
156 mm
Verpakking hoogte
23 mm
Verpakking lengte
234 mm

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