Grow How Ideals Power Growth and Profit at the World's 50 Greatest Companies

Auteur: Jim Stengel
Taal: Engels
Grow
Auteur: Jim Stengel
Uitgever: Ebury Publishing
  • Engels
  • Paperback
  • 9780753540664
  • Druk: 1
  • januari 2012
  • 336 pagina's
Alle productspecificaties

Samenvatting

Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad.

Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
2012-01-12
Afmetingen
21,6 x 13,4 x 2,7 cm
Aantal pagina's
336 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Jim Stengel
Uitgever
Ebury Publishing

EAN

EAN
9780753540664

Overige kenmerken

Extra groot lettertype
Nee
NUR code
801
Oorspronkelijke releasedatum
2012-01-12
Subtitel
How Ideals Power Growth and Profit at the World's 50 Greatest Companies
Thema Subject Code
KJC

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