Guide to Intellectual Property What it is, How to Protect it, How to Exploit it

Auteur: The Economist
Taal: Engels
Guide to Intellectual Property
  • Engels
  • Paperback
  • 9781610394611
  • Druk: 1
  • juli 2015
  • 352 pagina's
Alle productspecificaties

Samenvatting

Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited.

IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP – as demonstrated in the pharmaceutical industry's battle with generic drugs.

This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
2015-07-14
Afmetingen
21,3 x 13,7 x 2,3 cm
Aantal pagina's
352 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur
The Economist The Economist
Co-auteur
The Economist
Uitgever
Economist

EAN

EAN
9781610394611

Overige kenmerken

Extra groot lettertype
Nee
NUR code
820
Oorspronkelijke releasedatum
2015-07-14
Subtitel
What it is, How to Protect it, How to Exploit it

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