Influencers and Revolutionaries How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

Influencers and Revolutionaries
  • Engels
  • Paperback
  • 9780749498689
  • februari 2020
  • 288 pagina's
Alle productspecificaties

Productbeschrijving

Around the world people are looking for alternatives, desiring a better way of doing things: cheaper, faster, more inclusive, more ethical, more flexible, more sustainable, more collaborative and more radical. Businesses in all sectors are being challenged by disruptive technologies, unforeseen competitors, unpredictable consumers and more demanding customers. They need to transform the way that idea and concept creation, product development, brand marketing and company organization are managed, while remaining true to their core values. Businesses need to stay ahead of the competition and understand those dynamic cultural, economic and social trends and new ways of living and consuming that are dictating a new way of doing business. They need to learn from the leaders of disruption, understand the impact of new movements on their businesses and adapt their own plans accordingly. Influencers and Revolutionaries explains how successful new brands, products, services and hyper-agile start ups are providing answers to the never normal and are eclipsing many legacy brands. Strategists, marketers and product developers need a playbook that informs and explains how they can create the next big thing. This book is for them.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
februari 2020
Aantal pagina's
288 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Sean Pillot de Chenecey
Uitgever
Kogan Page Ltd

EAN

EAN
9780749498689

Overige kenmerken

Extra groot lettertype
Nee
Subtitel
How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

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