Attracting many visitors on a fast-loading Joomla website is the main goal we are trying to achieve in this book. We will achieve this goal as follows:
Chapter 1: We start of with a small introduction in the world of SEO, with some terminology that you should know to understand the rest of the book.
Chapter 2 will tell you what you can do with the Joomla core options. We will start with the basics, like setting metadata, titles and correct URL"s, but also advanced topics will be discussed, like fighting duplicate content, setting up 301-redirects, 404-pages, canonical URLs etc. Even with the Joomla core options we can get a well optimized website that scores well in the Google rankings.
Chapter 3: With the use of some small modules and plugins we will expand our possibilities even more. Some of these tools are extremely user-friendly, while some require some more knowledge.
Chapter 4: For those that are really serious about SEO you need a full SEO extension. SH404SEF is the most popular and used one. While the options it offers may seem a bit overwhelming, we will take you through all the necessary settings.
Chapter 5: Once our website is published and live, we will work on some off-site SEO efforts, like setting up Google Webmaster Tools and Analytices, but also linkbuilding and social media efforts will be shortly discussed.
Chapter 6 is dedicated to tips to speed up your Joomla website. With these instructions you should be able to make your website load in 2 seconds or less, which makes the website much more attractive to browse through.
Both beginners and advanced users will appreciate this book, which is written by the author of the Joomlaseo.com blog, one of the most popular resources on the web regarding Joomla SEO.
While the book is written for Joomla 3, it still works equally well for Joomla 2.5, only the screenprints have a slightly different look.