Lean Customer Development Building Products Your Customers Will Buy

Auteur: Cindy Alvarez
Taal: Engels
Lean Customer Development
  • Engels
  • Paperback
  • 9781492023746
  • september 2017
  • 240 pagina's
Alle productspecificaties

Samenvatting

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the ah-ha! moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
september 2017
Aantal pagina's
240 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Cindy Alvarez
Uitgever
O'Reilly Media, Inc, Usa

EAN

EAN
9781492023746

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
356 g
Verpakking breedte
152 mm
Verpakking hoogte
13 mm
Verpakking lengte
229 mm

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