Living the Brand How to Transform Every Member of Your Organization into a Brand Champion

Living the Brand
Uitgever: Kogan Page Ltd
  • Engels
  • Hardcover
  • 9780749450830
  • Druk: 3rd Revised edition
  • oktober 2007
  • 208 pagina's
Alle productspecificaties

Samenvatting

* Fully updated edition of an inspirational branding title

Recensie(s)

Essential reading...contains some powerful insights. Call Centre Focus A bible of the 'employee-centric' approach... Fascinating stuff. Infomatics This is a timely book because the issue of how to define brands and bring them to life is at the heart of our age. As this readable book argues, if organizations are to maximize the full intellectual capital at their disposal and deliver excellent service, they need to engage employees with their ideals. Marketing Includes the most memorable case to date on living the brand. Chris Macrae, Author of The Brand Chartering Handbook Living the Brand offers some exciting reading. Brand News Living the Brand is a useful guide to help you achieve this objective, to create a business 'brand' which people will feel more proud of, more committed to and therefore want to be associated with Marketing (Ireland) Jan 2008

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
3rd Revised edition
Verschijningsdatum
2007-10-03
Afmetingen
23,4 x 15,6 x 1,6 cm
Aantal pagina's
208 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Nicholas Ind N Ind
Co-auteur
N Ind
Uitgever
Kogan Page Ltd

EAN

EAN
9780749450830

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2007-10-03
Subtitel
How to Transform Every Member of Your Organization into a Brand Champion
Thema Subject Code
KJMV7

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