Management and Marketing of Services

Management and Marketing of Services
  • Engels
  • Paperback
  • 9780750635943
  • Druk: 2nd New edition
  • juli 1997
  • 320 pagina's
Alle productspecificaties

Samenvatting

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

Recensie(s)

Reviews of first edition: '..I recommend this book to all those who teach or study the marketing and/or management of services. It is a practical guide for the student and a useful summary for the teacher.' Jonathan S. Swift, Senior Lecturer in Marketing Staffordshire University Business School - Journal of the Market Research Society, November 1994 '... provides a comprehensive framework for practitioners and students who wish to study the issues that characterise service organisations.' - Banking World, September 1993

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
2nd New edition
Verschijningsdatum
1997-07-15
Aantal pagina's
320 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Peter Mudie Angela Cottam
Co-auteur
Angela Cottam
Uitgever
Taylor & Francis Ltd

EAN

EAN
9780750635943

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
1997-07-15
Thema Subject Code
KJMV7

Je vindt dit artikel in

Categorieën
Onderwerp
Sales & Marketing
Nieuw of tweedehands
Tweedehands
Studieboek of algemeen
Algemene boeken
Boek, ebook of luisterboek?
Boek
Nog geen reviews
12 99
+ € 1,99 servicekosten
Alleen tweedehands
Goed
1 - 8 dagen Tooltip
Verkoop door partner van bol.com Bogamo
  • 14 dagen bedenktijd
  • Tweedehands artikelen retourneren is vaak niet gratis