"Mastering AdWords provides the information marketers and future marketers need to harness the power of the Googles AdWords search engine marketing (SEM) applications. It serves not only as the essential ""how to"" guide that walks someone through the process of starting a Google campaign, but also addresses the ""what to do next to grow you campaign"" scenarios. In addition, it explains Advanced Features, the key features for lowering your costs and staging your advertising for more rapid growth. The clear writing style of breaking down operations into bulleted lists and ""chunked"" content provides the reader with multiple entry points and an easy-to-follow style for completing tasks in AdWords.
Mastering AdWords is a well-organized, easy-to-read book designed for marketers, advertisers, and other professionals needing to manage or run successful search engine marketing programs.