Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately, as authors Richard H. Thaler and Cass R. Sunstein astutely observe, we don t always choose well. The reason, the authors explain, is that we all are susceptible to cognitive biases and blunders that make us human, fallible, and prone to error.
I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren't supposed to be able to write this well. -Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything -- Steven Levitt In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you-it will knock you off your feet. -Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness -- Daniel Gilbert This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done. -Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things -- Don Norman This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself. -Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker -- Michael Lewis Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas-like energy consumption-where conformity is irrelevant. Thaler has documented the ways people act illogically. -Barbara Kiviat, Time -- Barbara Kiviat Time Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be-and yet it is truly both. -Roger Lowenstein, author of When Genius Failed -- Roger Lowenstein A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions. -David Leonhardt, The New York Times Magazine -- David Leonhardt The New York Times Magazine How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place. -Daniel Kahneman, Princeton University, Nobel Laureate in Economics -- Daniel Kahneman Engaging, enlightening. -George Scialabba, Boston Sunday Globe -- George Scialabba Boston Sunday Globe The suggestions in Nudge provide fascinating examples of how tiny changes in context can cue radically different behaviour. Awareness of these cues empowers consumers, voters and decision-makers. -Rebecca Walberg, National Post -- Rebecca Walberg National Post An essential read ... an entertaining book... The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use. -John F. Wasik, Boston Globe -- John F. Wasik Boston Globe