Nudge

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.

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Elke dag maken we beslissingen over onderwerpen variërend van persoonlijke investeringen aan scholen voor onze kinderen naar de maaltijden die we eten om de oorzaken die we kampioen. Helaas, we kiezen vaak slecht. De reden, verklaren de auteurs in dit belangrijke onderzoek naar keuze architectuur, is dat het mens, wij allen zijn gevoelig voor verschillende vooroordelen die ons kan leiden tot blunder. Onze fouten maken ons armer en minder gezond; we maken vaak slechte beslissingen met betrekking tot onderwijs, persoonlijke financiën, gezondheidszorg, hypotheken en credit cards, de familie, en zelfs de planeet zelf. Thaler en Sunstein nodigen ons uit om een ??alternatieve wereld, een die onze menselijkheid als een gegeven neemt in te voeren. Ze tonen aan dat door te weten hoe mensen denken, kunnen we keuze omgevingen die het gemakkelijker maken voor mensen om te kiezen wat het beste is voor zichzelf, hun families en hun samenleving te ontwerpen. Met behulp van kleurrijke voorbeelden uit de meest belangrijke aspecten van het leven, Thaler en Sunstein laten zien hoe doordachte keuze architectuur kan worden vastgesteld aan ons duwtje in gunstige richtingen, zonder beperking van de vrijheid van keuze. Nudge biedt een unieke nieuwe kijk - van noch links, noch rechts - op veel hete hangijzers, zowel voor particulieren en overheden. Dit is een van de meest boeiende en uitdagende boeken om mee in vele jaren komen.

Recensie(s)

I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren't supposed to be able to write this well. -Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything -- Steven Levitt In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you-it will knock you off your feet. -Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness -- Daniel Gilbert This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done. -Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things -- Don Norman This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself. -Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker -- Michael Lewis Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas-like energy consumption-where conformity is irrelevant. Thaler has documented the ways people act illogically. -Barbara Kiviat, Time -- Barbara Kiviat Time Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be-and yet it is truly both. -Roger Lowenstein, author of When Genius Failed -- Roger Lowenstein A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions. -David Leonhardt, The New York Times Magazine -- David Leonhardt The New York Times Magazine How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place. -Daniel Kahneman, Princeton University, Nobel Laureate in Economics -- Daniel Kahneman Engaging, enlightening. -George Scialabba, Boston Sunday Globe -- George Scialabba Boston Sunday Globe The suggestions in Nudge provide fascinating examples of how tiny changes in context can cue radically different behaviour. Awareness of these cues empowers consumers, voters and decision-makers. -Rebecca Walberg, National Post -- Rebecca Walberg National Post An essential read ... an entertaining book... The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use. -John F. Wasik, Boston Globe -- John F. Wasik Boston Globe