Persuasive Technology Using Computers to Change What We Think and Do

Persuasive Technology
  • Engels
  • Paperback
  • 9781558606432
  • Druk: 1
  • januari 2003
  • 312 pagina's
Alle productspecificaties

Samenvatting

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
januari 2003
Afmetingen
Afmeting: 22,9 x 20,3 x 2,5 cm
Aantal pagina's
312 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
B.J. Fogg B J Fogg
Uitgever
Morgan Kaufmann

EAN

EAN
9781558606432

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
581 g
Studieboek
Ja
Verpakking breedte
192 mm
Verpakking hoogte
30 mm
Verpakking lengte
238 mm

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