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Positioning

The Battle for Your Mind

  • Engelstalig
  • Paperback
  • 9780071373586
  • januari 2001
  • 224 pagina's
Alle productspecificaties

Samenvatting

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Productspecificaties

Inhoud

Taal
Engelstalig
Bindwijze
Paperback
Verschijningsdatum
januari 2001
Druk
1
Afmetingen
20,3 x 13,5 x 1,9 cm
Aantal pagina's
224 pagina's
Illustraties
Nee
ISBN13
9780071373586

Betrokkenen

Auteur
McGraw-Hill Al Ries
Uitgever
Mcgraw-Hill Education - Europe

Vertaling

Originele taal
en

EAN

EAN
9780071373586

Overige kenmerken

Books Genre
Educatieve uitgeaven algemeen
Extra groot lettertype
Nee

Je vindt dit artikel in

Categorieën
Studieboek of algemeen
Algemene boeken
Nieuw of tweedehands
Nieuw
Onderwerp
Communicatie & Sociale vaardigheden, Meetings & Presentaties
Type boek
Tot € 19,99, Tot € 29,99, Tot € 60,00, Tot € 70,00, Tot € 250,00, Van € 0 tot € 50, Van € 0 tot € 75

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