Practice of Advertising

Auteur: Adrian Mackay
Taal: Engels
Practice of Advertising
  • Engels
  • Paperback
  • 9780750661737
  • Druk: 5th New edition
  • september 2004
  • 392 pagina's
Alle productspecificaties

Samenvatting

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
5th New edition
Verschijningsdatum
2004-09-17
Afmetingen
22,2 x 15,2 x 2,5 cm
Aantal pagina's
392 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Adrian Mackay Adrian Mackay
Co-auteur
Adrian Mackay
Uitgever
Routledge

EAN

EAN
9780750661737

Overige kenmerken

Extra groot lettertype
Nee
NUR code
780
Oorspronkelijke releasedatum
2004-09-17
Thema Subject Code
KJSA

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