Second Lives, Second Chances A Surgeon's Stories of Transformation

Sensitive targeting on social mediaLean in on reviews and coverageOutreach to organization newslettersPitch to book trade publications, i.e., Kirkus Reviews, Publishers Weekly, Booklist, Library Journal, Shelf AwarenessPitch to Bay Area media, i.e., SF Weekly, Seattle Times, etc.Pitch to medical and professional journals, publications, and websites, i.e., ReSurge publications, Medical Xpress, Everyday Health, STAT, etc.Pitch to LGBTQ+ publications, i.e., Over the Rainbow Books, Xtra, The Advocate, Gay & Lesbian Review, LGBT-Today.com, The Rainbow Times, The TransGen Times, etc.Pitch for reviews and lifestyle features in major dailies across North America, i.e., New York Times, Minneapolis Star Tribune, New Statesman, Wall Street Journal, Washington Post, etc. Short DescriptionThrough his work in plastic and reconstructive surgery, Dr. Laub changed the lives of thousands of patients, and fostered the development of key areas in surgery: pioneering humanitarian medical missions in the developing world, revolutionizing gender affirmation surgery, and mentoring over 50 surgeons.Sales and Market BulletsGender affirmation surgeries are being talked about more openly. As of 2016, approximately 1.4 million adults in the U.S. identify as transgender.Cleft lip and palates occur in 1 to 2 per 1000 births in the developed world (Watkins, Meyer, Strauss, and Aylsworth, “Classification, Epidemiology, and Genetics of Orofacial Clefts”).AudienceNonfiction readersFans of medical nonfictionSan Francisco regional appeal due to author’s locationAge 25–55Liberal/Left leaning The engrossing memoir of a plastic and reconstructive surgeon involved in groundbreaking and life-changing proceduresThrough his work in plastic and reconstructive surgery, Dr. Donald Laub changed the lives of thousands of people who had been shunned by society. Dr. Laub’s influence fostered the development of three key areas in the surgical profession: pioneering and influencing international humanitarian medical missions in the developing world, being at the forefront of gender affirmation surgery for transgender people since 1968, and the education and training of over 50 plastic and reconstructive surgeons.His unstinting efforts to surgically correct cleft palates gave new lives to thousands of children in developing countries. As one of the original surgeons to perform gender affirmation surgery, Laub not only continually improved on his methods, but he also became a tireless advocate for the rights of transgender people. His non-profit foundation (Interplast, now called ReSurge International) has sent thousands of multidisciplinary teams to perform transformative and reconstructive surgery in the developing world. Second Lives, Second Chances is more than just a memoir; it’s a testament to how the determination of one person can bring others together to make a lasting difference in the world.