Social Media Marketing

Social Media Marketing

Samenvatting

Social Media Marketing 3e editie is een boek van Tracy L. Tuten uitgegeven bij Sage Publications Ltd. ISBN 9781526423870

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. **Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.

Recensie(s)

Hands down, this is the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visual, results-oriented and innovative than the first. If you teach or study social media marketing or digital marketing, then you need this book! -- Robert V. Kozinets I was an F student in college, so my textbooks collected a lot of dust. Had this book been around back then it might have been a different story. -- Gary Vaynerchuk

Productspecificaties

Inhoud

Taal
Engels
Verschijningsdatum
november 2017
Afmetingen
23,2 x 18,6 x 2 cm
Aantal pagina's
448 pagina's
Illustraties
Met illustraties

EAN

EAN
9781526423870

Overige kenmerken

Bindwijze
Paperback
Editie
3rd Revised edition
Extra groot lettertype
Nee
Subtitel
Social Media Marketing

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