Social Media Marketing Social Media Marketing

Auteur: Tracy L. Tuten
Taal: Engels
Social Media Marketing
  • Engels
  • Paperback
  • 9781526423870
  • Druk: 3
  • december 2017
  • 448 pagina's
Alle productspecificaties

Samenvatting

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. **Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
Nog geen reviews

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
3
Verschijningsdatum
december 2017
Afmetingen
23,2 x 18,6 x 2 cm
Aantal pagina's
448 pagina's
Illustraties
Met illustraties

EAN

EAN
9781526423870

Overige kenmerken

Extra groot lettertype
Nee
NUR code
802
Subtitel
Social Media Marketing

Je vindt dit artikel in

Categorieën
Taal
Engels
Boek, ebook of luisterboek?
Boek
Studieboek of algemeen
Studieboeken
60 93
Uiterlijk 10 juni in huis Tooltip
Verkoop door bol.com
In winkelwagen
Andere verkopers (2)
  • Gratis verzending
  • 30 dagen bedenktijd en gratis retourneren
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • Dag en nacht klantenservice