Style and Statistics The Art of Retail Analytics

Taal: Engels
Style and Statistics
  • Engels
  • Hardcover
  • 9781119270317
  • Druk: 1
  • november 2016
  • 208 pagina's
Alle productspecificaties

Samenvatting

A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. * Learn how analytics can help you be better at your job * Dig deeper into the customer's needs, wants, and dreams * Streamline merchandise management, pricing, marketing, and more * Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.
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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
november 2016
Afmetingen
24,1 x 16,5 x 2,5 cm
Aantal pagina's
208 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Brittany Bullard
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781119270317

Overige kenmerken

Extra groot lettertype
Nee
NUR code
780
Subtitel
The Art of Retail Analytics

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