The Attention Merchants The Epic Scramble to Get Inside Our Heads

Auteur: Tim Wu
Uitgever: Vintage
  • Engels
  • Druk: Main
  • 9780804170048
  • september 2017
  • Paperback
  • 432 pagina's
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Tim Wu

Tim Wu is hoogleraar rechten aan Columbia Law School en werkte bij de Federal TradeCommission. Hij schrijft regelmatig artikelen voor onder meer The New Yorker. Zijn eerste boek, The Master Switch, zette hem op de kaart als media- en technologie-expert.Hij is bekend geworden door zijn werk op het gebied van de Net Neutrality theorie. Op bol.com vind je alle boeken van Tim Wu, waaronder het nieuwste boek van Tim Wu.

Samenvatting

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term ''net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the ''attention merchants,'' contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of ''attention merchants'' has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

“A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.”
—Tom Vanderbilt, The New Republic

“An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming ''don't be evil'' into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.”
—Cory Doctorow, BoingBoing

“Illuminating.”
—Jacob Weisberg, The New York Review of Books


From the Hardcover edition.

Recensie(s)

'Wu writes about the uglier consequences of our great migration to the web with the bruised zeal of an ex-millenarian.' * The Times * 'Wu is much better than most, partly because he is a sceptic, but mainly because he has narrative flair and an eye for the most telling examples.' * The Sunday Times * Illuminating * New York Review of Books * Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows. * Kirkus * [A] startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention * New Republic * The question of how to get people to care about something important to you is central to religion, government, commerce, and the arts. For more than a century, America has experimented with buying and selling this attention, and Wu's history of that experiment is nothing less than a history of the human condition and its discontents. -- Cory Doctorow, BOING BOING A profoundly important book... Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril. -- James Gleick, author of TIME TRAVEL: A HISTORY I couldn't put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep, [it] is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it. -- Amy Chua, Yale Law Professor and author of BATTLE HYMN OF THE TIGER MOTHER In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone's attention. -- Nicholas Carr, author of THE SHALLOWS

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Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
september 2017
Druk
Druk: Main
Aantal pagina's
432 pagina's
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Auteur
Tim Wu
Uitgever
Vintage

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9780804170048

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Subtitel
The Epic Scramble to Get Inside Our Heads
Thema Qualifier Code
3MP
Thema Subject Code
KJSA

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