The Business of Influence Reframing Marketing and PR for the Digital Age

Taal: Engels
The Business of Influence

Samenvatting

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Nog geen reviews

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
3
Verschijningsdatum
april 2011
Aantal pagina's
232 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Philip Sheldrake
Redacteur
Philip Sheldrake
Uitgever
John Wiley And Sons Ltd

EAN

EAN
9780470978627

Overige kenmerken

Extra groot lettertype
Nee
NUR code
780
Subtitel
Reframing Marketing and PR for the Digital Age

Je vindt dit artikel in

Categorieën
Boek, ebook of luisterboek?
Boek
Nieuw of tweedehands
Tweedehands
Studieboek of algemeen
Algemene boeken
17 80
+ € 1,99 servicekosten
Alleen tweedehands
Goed
Zuiver en ongelezen exemplaar uit 2011, reframing marketing and PR in the digital age, 210 pag. met glossary of terms, endnotes en index, lichte gebruikssporen op omslag en snede, licht verkleurd op pagina, in zeer goede staat - clean and unused copy.
1 - 2 weken Tooltip
Verkoop door partner van bol.com lagoos
In winkelwagen
Andere verkopers (2)
  • 30 dagen bedenktijd en gratis retourneren
  • Tweedehands artikelen retourneren is vaak niet gratis